Referred pain is a concept that says that the pain being experienced in a body part is actually being caused elsewhere in the body. In systems thinking, the pain you want to alleviate in your business with a system may not be the underlying issue, or may only represent part of the root cause.
Before we build we discover your business and your triggers for change. We advise on ways to collaborate to improve business and information processes. We uncover and solve problems that may or may not have a systems component. We work with you on process improvement and change management to realize the improvement you seek.
Our systems are designed with the end user experience in mind. It’s not just about pleasing you, not just about satisfying your customer, but about optimizing all the interactions the system will have from server management to social sharing.